The tech-giant, Google announced on Wednesday that it has started rolling out of Accelerated Mobile Pages (AMP) for mobile search results in India. The search index will not change, due to this feature but you will see a label that indicates the page is AMP and are ready to load fast.
AMP also useful for saving internet data as, according to the reports, AMP uses 10 times less data than the equivalent non-AMP pages. Reports said that since the invention of AMP, over 600 million AMP documents, on over 104 languages have been created worldwide. In India, popular food review website, Zomato recorded great results after applying AMP to their pages.
As per Google’s own survey slow lading sites are frustrating for the mobile users. Survey says that 53 percent people prefer to leave the website if it fails to load in three seconds or less. Google has also added few options in AMP, such as Top Stories section of Google Search, which helps the user to find the news quickly.
By Prajakt K.
