Music Television channel MTV accompanying Indian cosmetic brand Blue Heaven known to have launched a new range of cosmetics for youngsters.
                                                   
Making a beginning into this category, MTV Muah consists of trendy, bright and funky products like eyeliners, mascaras, kajal pencils, foundations and a variety of lip colours. There are three different kits developed to create a new look - Dazzle, Punk and Pop.

In addition, Saugato Bhowmik, Head - Consumer Products, Viacom18, explained in a statement that India is a burgeoning market for beauty and cosmetic products. Accompanying the launch of MTV Muah, they attempt to discover yet another category which is in a high emotional involvement zone. As new trends in cosmetics make waves each season, the youth like to experiment and have fun. MTV MUAH helps them do just that.

(IANS)

(AW:SB)