For the first time, World is talking about Indian Cinema and India is eagerly looking at Tollywood as India’s biggest motion picture, ‘Baahubali-The beginning’ is all set to release on July 10. The Telugu -language epic action is going to be released in three languages nationwide – Telugu, Tamil, and Hindi.

Though they possess everything right from the showmanship to entrepreneurship and even inspired Bollywood creations and remakes often on, the Southern Film Industry is overshadowed by Bollywood.

This is the reason Tollywood and Kollywood (Tamil – Language) were less known than Mumbai Industry till now.

‘That image will shed off now and we can proudly say that our movies are no lesser than that of in Hindi language and we too can make world class movies’, the movie makers express confidence.

The first installment of the two-parter is going to hit 3,500 screens on Friday (July 10).

Indians who enjoyed the Hollywood epic actions like Troy, 300, and Lord of the Rings Trilogy in theatres are now getting ready to watch some action designed at home.

The picture is not only the biggest budget Indian film of all time, weighing in at some $40 million for two parts, it is also shaping up to be one of the biggest movie events the country has seen in years.

Produced by Shobu Yarlagadda of Hyderabad-based Arka Mediaworks, “Baahubali,” however, has been engineered to be a nationwide sensation on its own terms – without need for a Bollywood retread.

The S.S. Rajamouli directorial movie stars Prabhas (Varma) and Anushka Shetty in the lead roles, while Rana Daggubati plays a negative role.

Arka has carefully crafted numerous build-up events from the unveiling of the soundtrack to the trailer launch on June 1, which took place in a sports stadium. In February, Twitter India was keen to make it known that Rajamouli announced the film’s release date on its platform first.

Rajamouli says the film’s story is a simple one — “a father who has been back-stabbed, a mother who has been enchained for no wrong of hers and the story of a son who takes revenge” – set in a fictional era, with the two parts spanning two generations.

While the weaponry and folklore are distinctly Indian, the presentation is high tech and modeled.  International VFX firms including John Hughes’ Tau Films and South Korea’s Macrograph providing effects sequences.

Production itself took 450 days, with some location work in Bulgaria, but the majority taking place in Hyderabad’s Ramoji Film City, a vast 2,000 acre studios and services complex that is one of the two largest film production platforms in the world and has dozens of different sets and backlots. One battle scene took 40 days to lens.

Arka is overseeing the release in South India and has widely pre-sold the film in other regions of India, giving it a rare all-India wide release. The film scored another coup as Bollywood icon and TV presenter Karan Johar is handling the Hindi release through his Dharma Productions in partnership with Anil Thadani.

“Baahubali – The Beginning” releases this week, with the second part targeting an early 2016 outing. International territories where Indian films don’t normally play will receive a shortened, single version, rather than the combined 290 minutes running time of the Indian two-parter.

The ancillary strategy includes a spinoff TV series, graphic novels and a clothing line. Arka is also in discussions with tech giant AMD to create a “Baahubali”-themed Oculus Rift experience.